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November 2, 2010 / W. Stanton Smith

Ushering in the Re-generation (born 1995 to date)

In the September 2010 edition of Diverisity Inc magazine you’ ll find an article by me on the subject of the newest generation: the re-generation-those born around 1995 to date. These young people have had already had differing experiences from their older brothers and sisters (gen y born 1981 to 1994). They’ve known nothing but the Internet and ubiquitous technology. They’ve also known terror alerts and economic instability at an early age. They see themselves as having to re-think, re-evaluate, re-new and re-vamp just about everything.

What’s to be done

We must start paying attention to what these young people think about business and the capability of changing how we do business. Let’ s reach out to these young people, and provide the role models they seek in how to cope with uncertainties and remain optimistic about the future. Re-gen wants to be mentored and wants instruction from adults. (They’ve said so in survey results, as difficult as that may be to believe sometimes.) However, they won’ t engage if they feel patronized or somehow diminished by bosses and older people.

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